Gifts Entry

02/28/09

Ecards are a difficult business space for me to understand. The business model is essentially one where you are killing another business model, the paper greeting cards space. It seems like the classic case of doing something through technology that was previously manual. But you should look deeper. Free funny greeting cards eCards are not exactly the same product as paper greeting cards. Paper cards come from a store and require you to mail them. An ecard comes from a company like Blue Mountain Cards and is completely electronic. In this way, it's a real product transition. So we are actually seeing technology change the wants and desires of the buyer here. You see this also in pcs, telephones, tvs and other electronic products. Go.